Richard Graves is the author of this blog and is currently VP of Business Development for Ethical Electric, among other projects he is engaged in.
What is a social movement enterprise? In my definition, a social movement enterprise is an organization that aligns their commercial function with a larger social movement for change, by directly contesting for social or political change through the operations of offering their product or service.
What does that mean and how is it different? There are many social enterprises and social movements around the world, seeking to provide services that benefit the world or mobilize enough collective action to create the change they want to see in the world. However, while many social enterprises seek to directly create social change and share staff or aims with a wider social movement, it is much less common for an enterprise to service or seek to support a social movement in its efforts to build a mass mobilization for social change.
Why does this matter? As the field of mission-related investment has grown and evolved, you can now find investments dispersed widely across the world and on all kinds of issues, from education, clean energy, sustainable food, clean water, and microcredit to medical service delivery. Many of these social enterprises have taken on functions previously delivered by aid agencies, international donor groups, or charities. The field of advocacy, from lobbying operations in western capitals to grassroots campaigns, has been seen as less likely to generate returns or ripe for investment by philanthropists and donors. While advocacy has been a lucrative field for for-profit lobbyists and political campaign consultants, they have often been in service to corporate interest groups or political parties, not social movements.
I believe that Social Movement Enterprises are investable, viable and incredibly high leverage, with the potential to offer market-rate returns while using their brands, marketing reach, and revenues for advancing the aims of a social movement. Critically, for investors that are also donors and seeking to generate additional funds for advocacy of causes, it opens the potential for using investment dollars into sustainable, return-generating companies that do organizing and advocacy and can grow and scale to respond to social challenges too large for current donor resources.
Before this is called to good to be true, there currently exist real world examples of social movement enterprises, even if it appears to be an admittedly sparse field. In the United States, there are a number of enterprises I have identified that share this mix of commercial services and offerings, an embrace of organizing for advocacy and change as an essential element of their business model, and alignment with a larger social movement for change. CREDO Working Assets and the Better World Club as examples of progressive social movement enterprises, Homeboy Enterprises as an example of an anti-gang social movement enterprise. Read the rest of this entry »